After several years of falling sales, Burger King is selling again.
Burger King is a company that sells American food. Their sales problem began when a company from Britain bought their parent company. The British executives simply did not understand hamburgers. They tried things like pizza and shrimp baskets. Although the regional shop owners, who knew what sold and what didn’t, expressed doubt about the changes, higher management failed to listen to them. As a result, sales dropped noticeably.
In 1993, the unhappy shop owners finally got together to tell management what was wrong. Since then, Burger King has returned to the basics: hamburgers, French fries, and drinks. The new president of the company, an American, also brought Burger King back by offering low-priced meals and a new hamburger that is similar to the McDonald’s Big Mac.
In 1996, Burger King’s share of the market grew from 18% to 19%. It was a small step, and Burger King was still far behind the competition, but since then the improvement has been continuous. The British are now letting Americans sell American food.
According to this passage, what was the major cause of Burger King’s drop in sales?
A. The British people did not like hamburgers.
B. McDonald's was too competitive for Burger King.
C. The regional shop owners refused to sell new things.
D. People in management did not understand American food. ◎
Which of the following helped save Burger King?
B. The shop owners ◎
C. The president of the U.S.A.
D. The British government
本題評量統合文章內的多項資訊並進行推論的能力。與本題有關的資訊共有三點：(1)文中提到「當地店主知道什麼賣得好、什麼賣得不好」；(2)「1993年這些店主終於一起告訴管理階層問題到底在哪裡，之後漢堡王回歸先前所賣的基本餐飲：漢堡、薯條與飲料」；(3)「1996年漢堡王的市場佔有率從18%成長至19%」。綜合以上資訊可知，幫漢堡王轉虧為盈的是選項(B) The shop owners。